The content writing space is quite saturated. How do you know who to work with? We have created a comparison list so you can make an informed decision.
FREELANCE WRITERS
Talent
+Huge selection +Flexibility to hire a writer for what you need - Finding a good writer is time-consuming -Not all are native English speakers
Cost
+ Some freelancing rates are reasonable +Pay by project or time spent - No full refunds - If someone doesn’t work out, you’re at square one
Extras
+ Direct communication with writers + Potential to find the perfect writer -Relying on a single writer creates risk – if your writer gets sick or is overloaded with work from other clients, you may have to push projects back - No editors or layer of quality control
IN-HOUSE WRITERS
Talent
+You have a writer on-hand for everything +They are familiar with your brand and vision - Greater risk of writer burnout with one writer or a small in-house team - Harder to pivot when writing becomes stale
Cost
- Will require a full-time or part-time workload to make the hire worthwhile - Costs associated with recruitment, benefits, and ending employment add up - Difficult to gauge value with a salary
Extras
-None included; you’ll have to hire editors and other in-house resources
MARKETPLACES
Talent
+Wide selection of writers - Difficult to evaluate skill level from writer profiles - You’ll likely have to sift through non-native English speakers -Hard and time-consuming to find good writers
Cost
- Some rates are low, although this may result in hiring an inexperienced writer - Monthly platform management fees and other costs can increase overall expenses - May be limited to subscription service
Extras
- No editors - No one is editing the copy, which leaves you with the extra work - No one is managing the projects to ensure they are completed on time and to standard
DOMYCOPY
Talent
+Vetted native English speakers only +Large pool of writers with expertise in 80+ areas +Option to choose different skill levels + We can save you time and match a writer for your project
Cost
+ No extra fees or termination costs +Cheaper than In-house Copywriters + Freedom to order subscription services or content on demand - Can be a little more expensive than working directly with freelancers
Extras
+ Editing included on all projects + Free stock images + 100% money-back guarantee + Projects checked for originality with Copyscape + Additional services offered: topic ideas, keyword research, and proofreading + Easy scaling: order one project or hundreds – we can do it all with a short turnaround